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With no rule barring her participation, she finished as a runner up.But her inclusion fueled the fire started by women’s and religious groups against the competition as lacking in decorum.The event had become so big, results of the prize-winners were later aired nationwide via radio.
In order to build hype, the women were later put in the running for the Golden Mermaid trophy given to “The Most Beautiful Bathing Girl in America.” Margaret Gorman swept both events.
By 1921, East Coast newspapers were looking for ways to increase their circulation.
Newspaper organizations decided to sponsor photographic popularity contests from among their readership and awarded their respective winners with an all expense paid trip to the Second Annual Fall Frolic.
( In September 1920, Atlantic City Businessmen staged a “Fall Frolic” to secure summer tourism past Labor Day.
This city-wide festival was highlighted by a spectacular rolling chair parade down the famed Atlantic City Boardwalk.